Saturday night I photographed the American Heart Association’s Heart Ball at the Grand Del Mar. It’s one of the three big fundraising events the American Heart Association holds each year. It’s a black-tie event, so the attendees really get excited to get dressed to the nines to help a great cause.
Photographically, it’s not too involved for me. We set up a photo station right by the check-in table so attendees can have their picture taken. Once that’s done, I photograph the auction and special appeals portions of the evening, where the attendees donate the big bucks. This year they had a fantastic auctioneer, Jeff Tanenbaum, who really got everyone involved (which, if you’re at an auction, means more money is donated).
After getting the safe shots of Jeff juxtaposed against the gigantic video screen, I decided to shake things up a bit and get more creative. I’m not sure if the AHA has any use for a photo like this, but I really like it.
